poitim.com
Brand identity from zero, then the whole product: web and desktop apps in five languages, including right-to-left Arabic. The identity was tested in a real interface from day one.
poitim.com
Read the case study →Service · Brand Identity
Brand Identity Design
POI369 designs complete brand identities: logo, colour palette, typography, graphic language and a 20 to 30 page brand book. The same team then carries the identity into the website, the product interface and the ad creatives, so it survives contact with real screens. The Brand Identity Bundle covers logo, identity system, brand book and stationery for a fixed 1,200 EUR; every item can also be bought separately.
Last reviewed September 22, 2026 · Reviewed by Ahmet Bulut
What is a brand identity, and how is it different from a logo?
A logo is the signature. A brand identity is the whole system around it: colour palette, typographic hierarchy, graphic language, image direction, tone of voice, and the rules that say where and how each piece is used. People often recognise a brand by its colour, its type or the feel of an ad before they notice the logo.
That is why a logo on its own rarely covers what a business needs. When social posts, proposals, the website and packaging are designed one by one, the brand starts to look like a different company on every channel. An identity system prevents that from the start: which colour when, which typeface for which heading, how the logo sits on each background, all written down.
What the brand identity package includes
Brand Identity Bundle · 1,200 EUR · one-time
Logo design
Three concepts, two revision rounds and a final. Primary logo, symbol and variants that stay sharp from favicon to signage.
Identity system
Colour palette, typographic hierarchy and graphic language, with colour values defined separately for screen and print.
Brand book
20 to 30 pages of usage rules, do's and don'ts and tone of voice, so any agency or freelancer after us applies the brand correctly.
Stationery
Business card, letterhead, email signature and a proposal template header.
File package
Production-ready SVG, PNG and PDF files, source files and a guideline document covering every asset.
Handover call
At delivery we walk your team or developer through the files, the rules and the design tokens.
How much does brand identity design cost?
Prices in EUR, one-time. Current list on the packages page.
Brand Identity Bundle: 1,200 EUR
Logo, identity system, brand book and stationery together, about 30 percent less than buying the items separately.
Logo only: 600 EUR
Three concepts, two revision rounds and a final. The identity system can be built on top later.
Logo refresh: 350 EUR
Modernising an existing logo while keeping what customers already recognise. Not a redesign from zero.
Add-ons
Social media template kit 350 EUR, presentation template 300 EUR, packaging or label design 550 EUR, mascot design 450 EUR. Naming and full rebrands are quoted after a workshop.
Building the package piece by piece
If your logo is ready: identity system 450 EUR, brand book 400 EUR, business card and stationery 250 EUR. We can compare it with the bundle price together.
Launch creatives: 400 / 500 EUR
Eight to ten static ad visuals with two message variants for one campaign, 400 EUR. A 15 to 30 second logo animation or reels motion piece, 500 EUR.
How a brand identity project runs
Workshop
Business, audience, competitors, ambitions. The output is a written brief and a positioning draft you approve.
Concepts
Three distinct directions, each shown on real applications: website header, app screen, social post, business card.
Refinement
The chosen direction becomes the full system: logo variants, colour, typography, graphic language.
Brand book and handover
Guidelines, source files, exports and design tokens, plus a handover call for your team or developers.
Rollout (optional)
Website, templates, product interface and launch creatives built by the same team.
Designed to be built
Tested at small sizes
A 16 pixel favicon, a small ad placement, an app icon. Every element is checked at its real size.
Multilingual typography
Typefaces are checked in every language the brand will publish in, including Turkish, Estonian and Russian characters and right-to-left Arabic when needed.
Developer-ready colour
Colours are delivered as design tokens a developer can use directly, so the live site matches the brand book.
One team from logo to product
The people who design the identity also build the site and the product. Creative direction sits with co-founder and Creative Director Ahmet Bulut.
Light and dark backgrounds
Logo and colours are tested on light and dark interfaces. A mark that disappears in dark mode is not delivered.
Ready to move
Logo and graphic language are built knowing they will move on screen. A logo animation can be delivered as Lottie and MP4 (add-on, 500 EUR).
Brands we have built
POI CLOUD SYNC
Identity, product interface and marketing site for a no-code integration platform, designed under one roof.
www.poicloudsync.com
Read the case study →adbossagency.com
A bold identity and corporate site for an Istanbul performance marketing agency positioned as an advertising authority.
www.adbossagency.com
Read the case study →Who it is for
New companies
Founders who need a credible identity, a site and a first campaign within weeks of incorporation.
Brands that look different everywhere
Five designers, five interpretations. A token-based system and a brand book bring the website, decks and ads back in line.
Companies that outgrew their first logo
The business changed and the year-one logo no longer fits. A refresh or rebrand that keeps what customers recognise.
Products that look like a template
A SaaS or app built on a generic UI kit. An identity carried into the interface makes it recognisable in a screenshot.
Brands entering new markets
Companies launching in another language, whose identity has to hold up with Estonian, English or Arabic text as well.
Businesses launching a product line
Packaging, labels or a new sub-product that needs a visual language consistent with the existing identity.
Questions we get asked
How much does a brand identity cost?
The Brand Identity Bundle is a fixed 1,200 EUR: logo with three concepts, colour and typography system, a 20 to 30 page brand book, business card, letterhead and email signature. A logo alone is 600 EUR and a logo refresh 350 EUR. Naming and full rebrands are quoted separately.
What is the difference between a logo and a brand identity?
The logo is the signature. The identity is the whole system: colour, typography, graphic language, tone of voice and usage rules. A logo alone does not keep a brand consistent across channels.
How long does it take?
A standard identity usually takes four to six weeks from workshop to brand book. The pace of feedback rounds is the biggest factor.
Which files do I receive?
Production-ready SVG, PNG and PDF files, source files, design tokens and a brand guideline document covering every asset.
Who owns the logo and the files?
On final payment you receive full rights to the logo and delivered files, and the source files are part of the delivery.
Can you build the website too?
Yes. Web and digital product is one of our services, and most identity clients continue with the site. The identity is designed knowing it will be built.
Related services and reading
Other services
Related expertise
From the blog
Logo vs Brand Identity: Time to Kill the MythThe difference between a logo and brand identity is still widely misunderstood. Having a logo designed is not building a brand. Here is the real distinction - and why it matters.How to Create Brand Identity: A Complete Guide to Building a Strong Brand from ScratchStrategy, visual language, tone of voice, positioning - a step-by-step, concrete answer to how to create brand identity.When to Rebrand? 7 Clear Signs Your Brand Needs a ResetChanging your logo is not rebranding. So when does a real brand transformation become necessary? Here are 7 clear signs telling you "stop, it's time to refresh."
Related work
poitim.com
Global B2B team management platform, built end to end from brand identity to the desktop app, in five languages.
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POI CLOUD SYNC
No-code SaaS integration platform for SMEs: connects CRM, ERP, e-commerce and accounting tools with drag and drop.
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adbossagency.com
Brand identity and corporate site for an Istanbul-based performance marketing agency.
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Tell us about the brand you are building
Where you are, who you sell to, what exists today. We reply with a scope and a timeline.