isimsec.com
A content product built on programmatic, AI-assisted generation with strict structure and quality controls, ranking across a very large catalogue of pages.
www.isimsec.com
Read the case study →AI Marketing · Estonia
AI Marketing Agency in Estonia
POI369 is an AI marketing agency in Estonia, working from Tallinn with clients across the EU and Türkiye. We use AI where it measurably helps a marketing team: content production systems with editorial control, performance campaigns tuned with data instead of guesswork, analytics dashboards people actually read, and visibility in AI search engines alongside Google. The strategy stays human. The repetitive work gets automated.
Last reviewed September 14, 2026 · Reviewed by Ahmet Bulut
What changes when marketing uses AI properly
Most of a marketing team’s week is not strategy. It is adapting one message into twelve formats, translating it into four languages, checking which campaign spent what, and writing the same report again. That is the work models are good at, provided someone owns the brief, the brand voice and the final approval.
So the change is not “AI writes our marketing.” It is: a system drafts, adapts and structures at volume; editors and strategists review and decide; measurement closes the loop. The team spends its time on positioning, offers and creative direction, and the output volume goes up without the quality going down.
We are also clear about where AI does not belong yet. Brand strategy, pricing, and anything that requires knowing the customer better than the data does stay with people. Generic AI articles published by the hundred do not build authority and can hurt it; we do not produce them.
What we do
AI-assisted content production
Editorial pipelines: research, drafting, adaptation per channel and language, structured metadata, publishing. Editors approve every piece.
Performance campaigns
Meta and Google Ads with conversion-focused funnels, creative testing and budget decisions made on data. AI helps with variants and analysis, not with the strategy.
Marketing analytics
GA4, ad platform and CRM data in dashboards (Looker Studio or equivalent) that answer real questions: which channel, which message, which market.
AI search visibility (GEO)
Entity, structured data and content work so the brand shows up when people ask ChatGPT, Gemini or Perplexity for a recommendation.
Multilingual marketing
Content and campaigns across Estonian, English, Turkish, Russian and more, with the routing, hreflang and localisation handled correctly.
Marketing automation
Lead routing, enrichment, nurturing sequences and reporting connected across the tools you already use.
Problems we solve
The content backlog never shrinks
A production system that drafts and adapts under your brand rules, so the team publishes weekly in every market instead of monthly in one.
Ad spend without clear attribution
Tracking that works (server-side where needed), dashboards that show cost per result by channel, and campaign decisions made on those numbers.
Several languages, one small team
Adaptation pipelines with native review, publishing architecture that keeps each language on its own canonical URL.
Invisible in AI answers
When a prospect asks an AI assistant for options in your category, the brand is missing. GEO work makes the brand readable, verifiable and citable.
Where we have done this
karasugundem.com
Editorial platform where publishing architecture and speed drive organic reach; the model for how we structure content sites for search.
karasugundem.com
Read the case study →seoaraci.com
SEO tooling product interface: the measurement side of search marketing, built as a product.
seoaraci.com
Read the case study →faltastik.com
Six-language consumer platform whose growth depends on multilingual content architecture and AI-assisted production at scale.
faltastik.com
Read the case study →How an engagement runs
Audit
Channels, content, tracking and current AI search visibility. You get a written picture of what works, what leaks and what is missing.
System design
Brand rules, content templates, review workflow, measurement plan. The AI parts are specified like any other software: inputs, outputs, quality checks.
Build and launch
Pipelines, dashboards, campaign structure and the first content batch go live together, with editors trained on the review step.
Monthly operation
Publishing, campaign optimisation, reporting, and a monthly AI visibility benchmark so the effect of the work is visible, not assumed.
Why POI369
We run the same systems on our own brands
The content pipelines, structured data and AI search measurement on this site are the ones we sell. Results and methods are published in the AI Search Lab.
Engineering behind the marketing
Tracking, integrations and publishing architecture are built by the same team, so nothing is left to a plugin that half works.
Fixed-price packages exist
Social media management, ad management and content packages have transparent monthly prices. Custom scopes are quoted after the audit.
Honest about AI
No guarantee that any AI system will recommend you. A clear method to raise the odds, and monthly numbers that show whether it is working.
Marketing in and from Estonia
Estonia is a small market with a very high share of digital services, which makes it a good place to build marketing systems that have to work efficiently: few people, many channels, several languages. The same constraints apply to most companies we serve in the EU and Türkiye, so the methods travel well.
We serve Estonian companies expanding abroad and foreign companies entering the Baltics. Working languages are English and Turkish; we publish and run campaigns in Estonian, Russian and other languages with native review.
Questions we get asked
Will Google penalise AI-assisted content?
Google says it rewards helpful content regardless of how it was produced and acts against content made primarily to manipulate rankings. Our pipelines exist to produce useful, reviewed, original material faster, not to publish filler at scale. We wrote a guide on this on the blog.
Do you replace our marketing team?
No. We build the systems and, if wanted, run the monthly operation. Strategy, brand decisions and approvals stay with your team or with our strategists working alongside them.
What does it cost?
Monthly packages for social media management and ad management are listed on the packages page with prices in EUR. Content systems and AI search programs are scoped after an audit.
How do you measure AI search visibility?
A fixed set of commercial and conversational prompts is run every month across ChatGPT, Gemini, Perplexity and Google AI Mode. We record mentions, citations, position and competitors. The method is documented in the AI Search Lab.
Related expertise and reading
Related expertise
Related insights
AI Marketing in Estonia: A Practical Starting Point for Small and Mid-Sized CompaniesEstonia is a small, multilingual, export-oriented market with unusually digital administration. That combination makes it a good place to build AI-assisted marketing systems, and a bad place to copy playbooks written for large domestic markets. Here is where to start, what to automate first, and what to leave alone.ChatGPT Ads vs Organic Visibility: What Paid Placement Buys and What It CannotAn ad in ChatGPT rents a labeled card under the answer. It does not buy a place inside the answer, and it never reaches the subscribers who pay to avoid ads. What each side gets you, what the early data says about the overlap, and why we run the two as one program.How to Improve Brand Visibility in ChatGPT and AI SearchA working checklist, in the order we apply it: measure first, open the doors, make the entity unambiguous, write passages an engine can lift, publish evidence, get corroborated, measure again. No tricks, no guarantees, and every step is something you can verify yourself.GEO vs SEO: What Changes When the Reader Is a MachineGenerative Engine Optimization is not a replacement for SEO and not a new discipline invented by agencies. It is what search optimization becomes when the reader summarises and cites instead of listing links. Here is what actually changes, what stays the same, and where the money should go.
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Show us your marketing stack
Channels, languages, current numbers. We come back with an audit outline and a first-month plan.