poitim.com
Brand identity from zero, then the full product: web app and desktop app in five languages, including Arabic right-to-left. The identity was tested in a real interface from day one.
poitim.com
Read the case study →Brand Identity · Tallinn
Branding Agency in Tallinn
POI369 is a branding agency in Tallinn, Estonia. We build brand identities from positioning to logo, colour, typography and a 20 to 30 page brand book, and then carry the identity into the website, the product interface and the ads, because the same team builds those too. A fixed-price identity package starts at 1,200 EUR. Larger scopes, including naming and full rebrands, are quoted after a workshop.
Last reviewed September 22, 2026 · Reviewed by Ahmet Bulut
An identity has to survive contact with the product
A logo presented on a mood board is easy to like. The real test comes later: a 16 pixel favicon, a dark-mode dashboard, an Arabic right-to-left layout, a Meta ad at thumb size, a sticker on a laptop. Many identities fall apart at that stage because the studio that drew them never had to build anything with them.
We design with the build in mind. Colour tokens are defined for screens and for print, typography is checked for every language the brand will publish in, including Estonian, Turkish and Russian characters, and every element is tested in the interfaces it will actually appear in.
Strategy comes first. Who the brand is for, what it should be known for, what it refuses to be. The visual work follows from those answers, which makes the identity easier to defend when opinions start arriving from every side.
What we design
Brand strategy and positioning
Audience, promise, tone of voice and the few words the brand should own. Written down so the whole team can use it.
Logo and marks
Three concepts, one refined into a primary logo, symbol and variants that work from favicon to billboard.
Visual identity system
Colour, typography, graphic language, iconography and image direction, defined as tokens a developer can use directly.
Brand book
A 20 to 30 page guide with rules, examples and misuse cases, so agencies and freelancers after us apply the identity correctly.
Stationery and templates
Business card, letterhead, email signature, presentation and social media templates.
Identity in the product
Website, app interface and ad creatives built by the same team, so the identity arrives intact where customers actually see it.
Problems we solve
A new company with no face yet
Founders launching in Estonia or entering the EU who need a credible identity, a site and a first campaign in weeks.
The brand looks different everywhere
Five designers, five interpretations. A system with tokens and a brand book brings the website, the decks and the ads back in line.
Outgrown the first logo
The company changed, the market changed, the logo from year one no longer fits. A rebrand that keeps what customers already recognise.
A product that looks like a template
A SaaS or app with a generic UI kit. An identity that carries into the interface makes the product recognisable in a screenshot.
Every supplier guesses the rules
Without a brand book, each printer, agency and freelancer interprets the logo differently. A 20 to 30 page guide with misuse cases settles it.
Stationery that does not match
Business card, letterhead and email signature designed as one set, in the same system as the logo and colours.
Brands we have built
POI CLOUD SYNC
Identity, product interface and marketing site for a no-code integration platform, designed under one roof.
www.poicloudsync.com
Read the case study →adbossagency.com
A bold identity and corporate site for an Istanbul performance marketing agency whose positioning is advertising authority.
www.adbossagency.com
Read the case study →How an identity project runs
Workshop
Business, audience, competitors, ambitions. We leave with a written brief and a positioning draft you approve.
Concepts
Three distinct directions, each shown on real applications: website header, app screen, social post, business card.
Refinement
One direction developed into the full system: logo variants, colour, typography, graphic language.
Brand book and files
Guidelines, source files, exports and design tokens delivered, with a handover call for your team or developers.
Rollout (optional)
Website, templates, product interface and launch creatives built by the same team.
Why POI369
Design and build in one team
The people who draw the identity also build the site and the product. Nothing gets lost between a PDF and production.
Multilingual from the start
Typography and layout checked in Estonian, English, Turkish, Russian and Arabic when the brand needs them.
Transparent price for the core package
Logo, identity system, brand book and stationery at a fixed 1,200 EUR. No surprises for the most common scope.
Identities with character
We aim for identities that people remember, not a safe blend of the category. The strategy work gives that boldness a reason.
Concepts shown in real use
Each of the three directions is presented on a website header, an app screen, a social post and a business card, so you judge it in context.
The rest of the growth work, too
Performance campaigns, AI-assisted content and SEO/GEO sit in the same team, so the identity keeps its shape after launch.
A branding studio in Tallinn, working across markets
We are based in Tallinn and work with companies in Estonia, across the EU and in Türkiye. Many of our clients are founders who run a company from Estonia while selling to other markets, so the identity has to work in several languages and cultures from day one.
Workshops run in person in Tallinn or remotely. Working languages are English and Turkish.
Questions we get asked
How much does a brand identity cost?
Our Brand Identity Bundle is a fixed 1,200 EUR: logo with three concepts, colour and typography system, a 20 to 30 page brand book, and business card, letterhead and email signature. Naming, strategy-heavy rebrands and product UI are quoted separately.
How long does it take?
A standard identity usually takes four to six weeks from workshop to brand book, depending mostly on how quickly feedback rounds close.
Can you also build the website?
Yes. Web and digital product work is one of our four disciplines, and most identity clients continue with the site. The identity is designed knowing it will be built.
Do we own the logo and files?
Yes. On final payment you receive full rights and all source files, exports and design tokens.
Related expertise and reading
Related expertise
Related work
poitim.com
Global B2B team management platform, built end to end from brand identity to the desktop app, in five languages.
SaaSPlatformAIBrandWebMulti-lang
POI CLOUD SYNC
No-code SaaS integration platform for SMEs: connects CRM, ERP, e-commerce and accounting tools with drag and drop.
SaaSPlatformWeb
adbossagency.com
Brand identity and corporate site for an Istanbul-based performance marketing agency.
BrandWeb
Tell us about the brand you are building
Where you are, who you sell to, what exists today. We reply with a scope and a timeline.