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Read the case study →Performance · ChatGPT Ads
ChatGPT Ads Agency
POI369 is an advertising agency in Tallinn that manages ChatGPT Ads the same way it manages Google Ads and Meta Ads. We set up the advertiser account, install the OpenAI Pixel and Conversions API, write context hints and creatives, run a four-week test with a success metric agreed in advance, and report all three channels side by side. The channel is in beta, so the process starts with measurement.
Last reviewed September 22, 2026 · Reviewed by Ahmet Bulut
What a ChatGPT Ads agency actually does
ChatGPT ads appear below an answer, labeled as sponsored and separated from the response. There is no keyword list and no interest picker: the system reads the context of the conversation and the context hints the advertiser writes. About half of the habits a Google Ads or Meta team has built over the years do not apply here, and the other half apply more than ever.
The part that carries over is the discipline: clean tracking, a clear offer, a landing page that answers the question the user just asked, and budget decisions made on numbers. The part that is new is writing for a conversation instead of a query, and reading results without a search terms report. That combination is the work we do for clients.
One thing to know before you buy: an ad does not make ChatGPT recommend your brand inside the answer. OpenAI keeps answers independent of ads. Being named in the answer is organic visibility, which is GEO work. We run both, and we keep them separate in planning and in reporting.
What we set up and run
Advertiser account and verification
Ads Manager account for your legal entity, billing, identity verification and the steps needed before you can target countries outside your home market.
OpenAI Pixel and Conversions API
Browser Pixel plus server-side Conversions API with a shared event ID, consent flow aligned with GDPR, and UTM mapping so the traffic is readable in GA4.
Context hints and creatives
Plain-language descriptions of the situations where your offer is relevant, plus titles, descriptions and images for the standard ad card.
Product feed campaigns
For retailers: catalog upload and feed hygiene so product cards show the right image, price and sale price.
Bidding and budget
CPC, CPM or conversion-optimised bidding chosen per goal, starting within OpenAI’s own guidance and moved on data, not on habit.
One report for three channels
ChatGPT Ads, Google Ads and Meta Ads in the same event language and the same monthly report, so budget can move to whichever channel is working.
Problems we solve
The ad stalls at review
A CDN preset that blocks AI bots also blocks OpenAI’s ad crawler. We check the landing page, robots rules and firewall before launch. The same fix protects your organic visibility.
Conversions do not show up
Pixel without the server-side API, missing event IDs, or consent collected in the wrong order. We install and test the full chain before any budget runs.
Nobody knows if it worked
There are no industry benchmarks for this channel yet. We write the success metric down before the test starts, so the result is a decision and not an opinion.
Three channels, three agencies
Google with one partner, Meta with another, ChatGPT with nobody. We manage the three under one strategy and one report.
Blocked from targeting abroad
New self-serve accounts can first advertise only in their home country, until identity verification and a spend requirement are met. We plan the rollout around that step.
A European campaign planned like a US one
Personalised ads are not initially available in the EEA and OpenAI advises against custom audiences there. We build European campaigns on context, language and location.
How the first month runs
Fit check
Is your product something people ask an assistant about? Are your customers mostly on the free plan, where ads are shown? Is your sector allowed outside the US? If the answer is no, we say so and keep the budget where it works.
Setup
Account, verification, Pixel, Conversions API, consent, GA4 mapping and a landing page review. Nothing is launched until a test conversion arrives end to end.
Four-week test
A defined budget, a small number of ad groups with distinct context hints, and a success metric agreed in writing. Weekly optimisation on bids, hints and creatives.
Decision
Scale, adjust or stop. If ChatGPT Ads beats the marginal euro on Google or Meta, it gets more budget. If it does not, the money moves back.
Related work
ChatGPT Ads opened to European advertisers in 2026, so no agency has a long track record on it. These projects show the performance, commerce and measurement side we build on.
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E-commerce storefront where tracking, checkout and paid social have to agree on the numbers. The same event plumbing a ChatGPT Ads conversion setup depends on.
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Read the case study →Who should start now
Consumer brands people ask about
Ecommerce, travel, food, subscriptions, education and local services. People ask ChatGPT for advice on these, and most of them use the free plan.
Retailers with a product feed
Feed campaigns show image, title, rating and price in the card, and OpenAI names them among the strongest formats in its program so far.
B2B teams willing to test small
Reach is narrower when buyers pay for Plus or Business, which do not show ads. A small, measured test still beats waiting for someone else’s case study.
Not yet: finance, health, legal outside the US
OpenAI’s ad policies restrict these sectors for advertisers outside the US. We will tell you this in the first call rather than after the setup fee.
Teams already running Google and Meta
With the Pixel, Conversions API and GA4 mapping in place, ChatGPT speaks the same event language as the other two channels and can be read side by side.
Advertisers who want to learn early
The auction is relevance-weighted and there are far fewer advertisers than on Google. What you learn before competition thickens stays with you.
Advertising from Estonia and the EU
On 19 September 2026 OpenAI’s Ads Manager availability table listed 56 countries, including Estonia, the other EU members, the UK and Turkey. The advertising and billed legal entity must be based in a listed country, so an Estonian OÜ qualifies.
In the EEA and Switzerland personalised ads are not initially available and OpenAI advises against custom audiences there. A European campaign runs on context: the topic of the conversation, language and general location. We plan hints and creatives for that reality, in English, Estonian, Turkish and other languages with native review.
Questions we get asked
Does POI369 manage ChatGPT Ads?
Yes. Account setup, Pixel and Conversions API, campaign build, weekly optimisation and a monthly written report, under the same roof as our Google Ads and Meta Ads management.
What does it cost?
ChatGPT Ads is one of the channels in our ads management packages: a single channel is 600 EUR per month, two channels 990 EUR per month, both for ad spend up to 10,000 EUR a month. Ad spend is paid to OpenAI directly. OpenAI’s minimum daily budget is 15 EUR with no total commitment.
If we advertise, will ChatGPT recommend us in its answers?
No. OpenAI states that ads do not influence answers. The ad sits in a separate, labeled space below the answer. Appearing inside the answer is organic work, which we run as a separate GEO program.
Can you guarantee a return on ad spend?
No, and be careful with anyone who does. OpenAI itself says it has no cross-advertiser benchmarks yet. We offer a measurable four-week test with the success metric written down before it starts.
We already run Google and Meta. Why add ChatGPT?
It catches a different moment: the user is explaining a problem and comparing options. If your product fits that moment, a test tells you whether the channel earns budget. It adds a touchpoint and does not replace the other two.
Related expertise and reading
Related expertise
Related insights
ChatGPT Ads vs Organic Visibility: What Paid Placement Buys and What It CannotAn ad in ChatGPT rents a labeled card under the answer. It does not buy a place inside the answer, and it never reaches the subscribers who pay to avoid ads. What each side gets you, what the early data says about the overlap, and why we run the two as one program.How to Improve Brand Visibility in ChatGPT and AI SearchA working checklist, in the order we apply it: measure first, open the doors, make the entity unambiguous, write passages an engine can lift, publish evidence, get corroborated, measure again. No tricks, no guarantees, and every step is something you can verify yourself.AI Marketing in Estonia: A Practical Starting Point for Small and Mid-Sized CompaniesEstonia is a small, multilingual, export-oriented market with unusually digital administration. That combination makes it a good place to build AI-assisted marketing systems, and a bad place to copy playbooks written for large domestic markets. Here is where to start, what to automate first, and what to leave alone.
Plan a four-week ChatGPT Ads test
Tell us what you sell, where, and what Google and Meta deliver today. We come back with a fit check and a test plan.