adbossagency.com
Identity and corporate site for an Istanbul performance agency running Meta, Google and TikTok ads.
www.adbossagency.com
Read the case study →Performance Marketing
Performance Marketing Services
POI369 runs performance marketing across Google Ads, Meta Ads and ChatGPT Ads under one strategy. We fix measurement first: Pixel, Conversions API, GA4 and conversion actions. Then we build the campaigns, optimise them every week and send a commented report every month. One channel costs 600 EUR a month, two channels 990 EUR, with a flat fee up to 10,000 EUR of monthly ad spend.
Last reviewed September 22, 2026 · Reviewed by Ahmet Bulut
How we approach performance marketing
Performance marketing ties ad spend to a result you can count: a sale, a lead, a call, a sign-up. A campaign that looks good is not enough. You need to see what each euro brought back.
That is why we rarely start inside the ad account. We start with measurement, because a broken Pixel or a missing conversion action blinds even a well-built campaign. Once the data is clean, budget, creative and bidding decisions follow the numbers.
We plan Google, Meta and ChatGPT together. The same customer may see you on Instagram, search for you on Google, and ask ChatGPT before deciding. Each channel gets the job it is good at in that journey.
What we manage
Google Ads
Search, Performance Max and Shopping campaigns: account structure, keywords and negatives, bidding strategy and Merchant Center.
Meta Ads
Facebook and Instagram campaigns: audiences, creative testing, budget and bid management, weekly optimisation.
ChatGPT Ads
Advertiser account, OpenAI Pixel and Conversions API, context hints and creatives, run with the same discipline as Google and Meta.
Conversion tracking
Meta Pixel, Conversions API, GTM, GA4 and Google Ads conversion actions, with consent mode v2 wired to the consent flow.
Landing page optimisation
Speed, message match and form flow on the pages ads send traffic to, improved with A/B tests and heat-map analysis.
Reporting
A monthly summary of clicks, conversions and spend per channel, with commentary. Looker Studio dashboards on request.
Problems we solve
Spend without clear results
Tracking is missing or wrong. We fix measurement first, then show which campaigns actually drive revenue.
One agency per channel
Google with one partner, Meta with another, reports that do not agree. We run all three under one strategy and one report.
Good ads, weak landing page
Clicks arrive, sales do not. We align speed, message and form with the ad that brought the visitor.
Creative fatigue
The same visuals for weeks and rising costs. Regular creative tests, with the design team under the same roof.
Visitors come once and leave
Nothing reaches people who visited and did not buy. We set up remarketing audiences and message sequences, wired to your tracking.
Shopping ads held back
Products rejected in Merchant Center, missing titles or images limit the campaign. We fix the product feed.
How we take over an account
Audit
Accounts, tracking and landing pages reviewed. You get a written view of what works and where budget leaks.
Measurement
Pixel, Conversions API, GA4 and conversion actions installed or fixed. We verify a test conversion end to end before scaling budget.
Campaign build
Campaign structure, ad copy and creatives prepared per goal. The campaign structure and copy file are delivered to you.
Weekly optimisation
Bids, audiences, keywords and creatives updated on data every week, with budget moved between channels when needed.
Monthly report
Results per channel, what we changed, what worked, and what we test next month.
Related work
We do not publish client ad results without permission. These projects show the infrastructure our performance work depends on.
parmendlife.com
Home and lifestyle e-commerce store where checkout, tracking and paid social have to report the same numbers.
parmendlife.com
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Read the case study →Who it is for
Ecommerce brands
Stores that want sales-led growth with a product feed, Merchant Center and shopping campaigns.
Service businesses
Clinics, agencies and B2B service firms collecting forms, calls and bookings. Here measurement setup comes before anything else.
Brands selling abroad
Companies selling from Estonia into the EU or from Türkiye into Europe. The same team builds the multilingual campaigns and landing pages.
Teams testing a new channel
Brands with steady Google and Meta budgets that want to try ChatGPT ads with a small, measured test.
Teams running their own accounts
Teams that run campaigns themselves but want help setting up or auditing their tracking.
Content without a path to sales
Brands that post regularly on social media but cannot see results without ads and tracking. Social media packages work alongside ads management.
Questions we get asked
What does performance marketing cost?
Ads management is 600 EUR a month for one channel and 990 EUR a month for two, chosen from Meta, Google and ChatGPT. The fee is flat up to 10,000 EUR of monthly ad spend and scales to 8% of spend above that. Tracking setups such as Pixel, GA4 and Conversions API are priced as one-off items on the packages page.
Is ad spend included?
No. The fee covers management; ad spend is paid to the ad platform separately. Minimum budgets depend on the platform and the goal. For ChatGPT Ads, OpenAI’s minimum daily budget is 15 EUR.
Which channel should we start with?
It depends on where your buyer is in the journey. Google catches people already searching, Meta reaches people who are not searching yet, ChatGPT reaches people comparing options. We recommend a starting channel after looking at your business model.
What is in the monthly report?
Clicks, conversions and spend per channel, what we changed, what worked and what we test next. It is a commented report, not a screenshot dump.
Do you guarantee a return on ad spend?
No. We agree the success metric in writing before we start, optimise weekly and report openly on the result.
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From the blog
SEO vs Google Ads - Where Should Your Budget Go?The question "SEO vs Google Ads" is wrong. The right question is: which one first, for how long, and for what goal? Read this guide before you waste your budget.ChatGPT Ads: How They Work, What They Cost and How to Buy ThemThe ChatGPT Ads Manager is now open to companies based in 56 countries, including Estonia, the UK and most of Europe. Where the ads appear, who sees them, how targeting works without keywords, what the minimum budget is, how far you can trust the measurement, and where the channel sits next to Google Ads and Meta.
Let us look at your ad accounts
Channels, monthly budget, current results. We come back with an audit summary and a first-month plan.