Ahmet Bulut turns ideas into working products. He has been building web products and SaaS platforms for over a decade, and as founder of Tallinn-based poi369 he leads the technology side of the studio.
His career took shape at the intersection of design, marketing, and software. In his early years he worked on digital visibility and growth strategies for brands: building content architectures, running campaigns, learning user behavior in the field. Then he started asking the same question at a deeper level: what if he built the whole experience himself, end to end? The answer led him into engineering.
That path gave him a perspective that is rare in the industry: he sees what a brand needs to say and how the system behind it stays standing, at the same time. He can talk strategy with marketers, interfaces with designers, and architecture with developers, so projects never need a translator in the middle.
His specialty is simplifying the complicated: scattered processes, manual busywork, and systems that refuse to talk to each other become a single flow people actually use. Security (GDPR), performance, and maintainability are part of the design from day one, not items bolted on later.
The proof is live. He is the chief architect of POI Cloud Sync, an integration platform with more than 400 ready-made connectors that links CRM, ERP, and finance tools without custom code. He also took POITIM, a team operations platform, and Faltastik, a content platform publishing in six languages, from idea to production end to end. The case studies in poi369's work showcase show the same approach applied across different industries.
Three questions sum up his engineering mindset: does this genuinely make the user's life easier? Can it still be maintained five years from now? Can it grow without breaking? If a feature fails these three questions, it does not get built, no matter how shiny it looks.
Working with him feels less like hiring a contractor and more like gaining a partner: he starts with what is worth building, then moves on to how to build it well. His principle matches the poi369 motto: the boldest idea wins, not the biggest budget.
Integration platform that connects SaaS applications without custom code. Includes a drag-and-drop interface, real-time data monitoring, and a data transformation engine.
Next.js · Supabase · TypeScript · Coolify · Tailwind CSS · API Gateway
VIEW PROJECT ↗Creative agency platform for poi369: multilingual Next.js site with an SEO and JSON-LD architecture, plus online package sales via Stripe.
Next.js · TypeScript · Stripe · SEO · Tailwind CSS
VIEW PROJECT ↗Workflow platform that brings team tasks, communication, and operations together in one place. Designed and built end to end, from product design to launch.
Next.js · TypeScript · Supabase · PostgreSQL · Coolify
VIEW PROJECT ↗Multilingual content platform built with a balance of visual quality, frontend performance, and maintainable content architecture.
Next.js · TypeScript · Tailwind CSS · SEO · Stripe
VIEW PROJECT ↗Personal brand and content platform built with a focus on content architecture, SEO, and performance.
Next.js · Content Architecture · SEO · Cloudflare
VIEW PROJECT ↗An ad in ChatGPT rents a labeled card under the answer. It does not buy a place inside the answer, and it never reaches the subscribers who pay to avoid ads. What each side gets you, what the early data says about the overlap, and why we run the two as one program.
Between a company’s website and a sentence in a ChatGPT answer there are four stages: crawling, retrieval, entity resolution and citation selection. Each one can silently drop a brand. This is a plain-language map of the pipeline and of what a brand controls at each stage.
The concrete decisions behind poi369.com and the products we build: what goes in server-rendered HTML, how a page serves Markdown to agents on request, why sitemap dates are derived from content signatures, how six languages stay self-canonical, and how structured data forms one graph. Everything here is running in production.
A working checklist, in the order we apply it: measure first, open the doors, make the entity unambiguous, write passages an engine can lift, publish evidence, get corroborated, measure again. No tricks, no guarantees, and every step is something you can verify yourself.
Generative Engine Optimization is not a replacement for SEO and not a new discipline invented by agencies. It is what search optimization becomes when the reader summarises and cites instead of listing links. Here is what actually changes, what stays the same, and where the money should go.
Estonia is a small, multilingual, export-oriented market with unusually digital administration. That combination makes it a good place to build AI-assisted marketing systems, and a bad place to copy playbooks written for large domestic markets. Here is where to start, what to automate first, and what to leave alone.
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